By now you have probably heard of the latest social-media platforms taking the world by storm: Meerkat and Periscope. These apps allow users to stream videos from their smartphone directly to Twitter. They also allow for real-time comments from viewers. I have noticed two main reactions to the new live streaming apps…
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy.
I love YouTube. When it comes down to it, YouTube is still the most heavily trafficked video site online today. And with an estimated 72 hours of content being added every minute, it should certainly remain the cornerstone of any good video-based content marketing campaign.
U.S. consumers are more inclined to stream entertainment from an Internet service than tune in to live TV, according to the results of a new survey from consulting firm Deloitte.
For years, experts have said that video marketing is on the rise, but many companies still haven’t integrated this strategy into their content-marketing mix. Some are convinced it’s not worth the effort, others believe they’ll get lost in the sea of content, and some just aren’t sure where to start.
Americans can’t get enough livestreaming video. In fact, according to Deloitte’s 10th Digital Democracy Survey, nearly one-third of Americans binge on a weekly basis, and almost half now subscribe to streaming video services. Millennials ages 14-25 spend more time streaming video content than watching live television.
Welcome to Live Video Marketing 101, where this relative beginner gives you, the even bigger beginner, a few useful tips for getting started on building a following, promoting what needs to be promoted, and creating live video content that’s useful for your brand.
From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings marketing.
If you’re a startup trying to grow on a shoestring budget, you probably know two things about video marketing: (1) you’ve got to have them to get noticed among your competitors, and (2) they can be incredibly expensive to produce.
Video marketing is a powerful tool for getting more visibility more quickly, so you can get your message out, attract your ideal clients, make more money, and have more impact. It’s been reported that your chances of getting a page-one listing on Google search increase by 53 times when you use video.